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Apple to Lower App Store Commission to 15% for Emerging Apps

Apple to Lower App Store Commission to 15% for Emerging Apps

Apple to Lower App Store Commission to 15% for Emerging Apps Earlier this year, Apple removed the uber-popular game Fortnite from its App Store. That’s because Fortnite’s parent company, Epic Games, tried to bypass the steep 30% commission that Apple collects on all purchases through the App Store. Epic Games…

How Influencer Marketing Is Upending Traditional Advertising

How Influencer Marketing Is Upending Traditional Advertising

How Influencer Marketing Is Upending Traditional Advertising Once upon a time, seeing a movie star in a 30-second TV ad was enough to get viewers to go out and buy the product. But consumers are far more critical these days. The old advertising paradigm of slapping a well-known face on…

Facebook Responds to Ad Boycott with Updated Hate Speech Policy

Facebook Responds to Ad Boycott with Updated Hate Speech Policy

Facebook Responds to Ad Boycott with Updated Hate Speech Policy Facebook has responded to over a hundred companies that have pulled ads from the social network in the past week. The ad boycott is an effort by some of the nation’s most prominent brands, including Coca-Cola and Verizon, to compel…

Quibi Advertisers Renegotiate Deals Due to Low Viewership

Quibi Advertisers Renegotiate Deals Due to Low Viewership

Quibi Advertisers Renegotiate Deals Due to Low Viewership The last few months have been quite eventful in the world of streaming platforms. The coronavirus pandemic caused demand to skyrocket. Into this moment have come to a couple of new players. One of the most visible of them, Quibi, has seen…

Product Placement In Marketing During a Pandemic

Product Placement In Marketing During a Pandemic

Product Placement In Marketing During a Pandemic The Ubiquity of Product Placement When you think of Netflix’s series Stranger Things, the phrase “Eggo Waffles” might come to mind. This may be because of the food’s extremely obvious, yet strangely subtle, inclusion in the show. It’s explicit, yet feels natural— and…

7 Free Ways To Promote Your New Website

7 Free Ways To Promote Your New Website

7 Free Ways To Promote Your New Website Starting a business on a tight budget is very challenging. Primarily, you tend to find ways by searching for free resources, free tools, and free services to build your new website. And once you have finished building your website, you have to…

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