How Influencer Marketing Is Upending Traditional Advertising Once upon a time, seeing a movie star in a 30-second TV ad was enough to get viewers to go out and buy the product. But consumers are far more critical these days. The old advertising paradigm of slapping a well-known face on…
Product Placement In Marketing During a Pandemic The Ubiquity of Product Placement When you think of Netflix’s series Stranger Things, the phrase “Eggo Waffles” might come to mind. This may be because of the food’s extremely obvious, yet strangely subtle, inclusion in the show. It’s explicit, yet feels natural— and…